Young people don't often think about Aspirin, because Aspirin evokes associations with headache, fever and flu. We can only reach this target group where they are – hanging out, partying and not thinking about being ill.

How? With a newly-designed entry stamp for fashionable clubs, featuring the Aspirin logo.99.9% of club-goers will not discover the logo until they are back at home. In other words: when many of them have a headache. Thus we have put them in the center of the use case: Hangover is the problem. Aspirin – the solution. Because Aspirin®'s the key.

The stamp was used over the course of a weekend at the 10 top night clubs in Vienna and became an immediate topic of conversation on both evenings. And therefore also for greater awareness of Aspirin, as a subsequent market study showed: in the target group the promotion raised the profile of Aspirin by 20%. In addition, following the promotion there was a noticeable increase in sales - from an average of 3000 packets per week to 3368.