We gave special attention to advertising in all relevant doctor novels. Media doctors always know the best therapy and were the most credible “ambassadors” available for Asprin.As the first advertiser ever to do this, Aspirin was editorially integrated the plot and the benefit to of the brand could be explained in the most detailed and plausible way.

Being the first advertiser ever to demonstrate the complete benefit range of Aspirin in these novels, Aspirin gained best access and reception in the print novels market which covers 60% of the grey market potential.