Cannes Lions

ASPIRIN 500

GRAFFITI BBDO, Bucharest / BAYER / 2010

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Overview

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Credits

OVERVIEW

Execution

In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti in the subway stations, showing people hurting while exposed to headaches, back and muscle pain. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our graffiti drawn fellows.

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