Assassin’s Creed presents #C4LeapOfFaith: "No harness. No CGI. No going back. "The world’s most dangerous ad break… LIVE! in one of Channel 4's biggest winter shows.

3 months of creative development and begging multiple council authorities paid off when we broadcast a stunning live recreation of the film's iconic Leap Of Faith, first ad in break during the first break of Humans on 18th December 2016, as well as on Facebook Live to extend the reach of the campaign. The hashtag #C4LeapOfFaith meant people could react on Twitter.

1m+ individuals saw the ad live on Channel 4 (2m consilidated)

- generating 1 Official UK Twitter Trend

2.5m reached on Facebook Live

- 30,000 engagements

#1 opening weekend at the UK Box Office