At the FENOMEN IKEA exhibition, we surprised visitors with IKEA Furniture Art. Next to regular exhibition pieces, we placed fascinating sculptures, which were actually wrongly assembled furniture. Banners resolved the idea in a charming way: If talents lie more in art than in assembling furniture, the Assembly Service will gladly help out. Flyers were handed out with the phone number of the assembly professionals.

Somebody needs a hand next time? Just ring up the assembly professionals! The museum stunt was part of an integrated promotional campaign for the Assembly Service. A review of bookings showed that 2.173 orders were placed directly after the campaign. That’s three times as much as in an average month of the quarter before and represents a growth of 300%.