Cannes Lions
VELOCITY FILMS, Johannesburg / CORONATION FUND MANAGERS / 2008
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The butterfly effect refers to the idea that a butterfly’s wings may create tiny changes in the atmosphere that can ultimately cause (or prevent) a tornado and the ad uses this analogy for the seemingly insignificant actions of an individual which can set in motion a chain of events with large-scale consequences and implications. The ad demonstrates Coronation’s focus on the individual investor and the remarkable results that this approach yields.
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