Cannes Lions

ASTRING-O-SOL MINI MOUTHWASH

NEURON/CAMPAIGNS & GREY, Makati City / GLAXO SMITH-KLINE / 2006

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In the Philippines, girls have group dates and they talk about "after-date highlights" in the ladies room. Girls always do the ritual- tootbrush, mouthwash, make-up and hair styling after every date. Being multi-taskers, they can do so many things at the same time. Like gargle and share gossip at the same time. Which also holds true for the product. Astring-O-Sol Mini demonstrates mileage. One small bottle is more than enough to pass around.

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