Cannes Lions
KBS+, New York / BMW / 2015
Overview
Entries
Credits
Description
The new BMW 6 Series – whoa.
Execution
(Open on a sleek BMW 6 Series that’s powerfully accelerating down a desert road, kicking up of a trail of dust as it flies by.
Cut to inside the BMW. A young boy is sitting in the backseat. Suddenly, something catches his eye from outside the car. He stares in awe.)
BOY: Whoa.
(We cut to the boy’s point-of-view and see a rocket ship launching in the distance. The boy is amazed.
We cut inside the rocket as it thrusts through the sky. There’s an astronaut piloting the spacecraft. Something outside the window grabs his attention. It’s the BMW flying down the road below kicking up a trail of dust. He stares intently.)
ASTRONAUT: Whoa.
(Cut to an aerial shot of the BMW powerfully motoring down the long, straight road. A plume of dust trails behind the BMW, mimicking the rocket launching into the sky.)
TITLE: The New BMW 6 Series
LOGO/TAG: BMW/The Ultimate Driving Machine
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