To show the confidence and willpower reinforcement of Nicoderm we asked ourselves, where’s the worst place to be craving a cigarette? The answer: outer space. Having an Astronaut as our hero showed that when quitting smoking is paramount, you can rely on Nicoderm to get you through it.

We orchestrated a nationwide campaign, in both French and English, consisting of targeted digital pre-roll and driving :30 second TV spots to increase overall awareness amongst smokers interested in learning how to quit.