Cannes Lions
DDB CANADA, Toronto / JOHNSON & JOHNSON / 2016
Overview
Entries
Credits
Description
To show the confidence and willpower reinforcement of Nicoderm we asked ourselves, where’s the worst place to be craving a cigarette? The answer: outer space. Having an Astronaut as our hero showed that when quitting smoking is paramount, you can rely on Nicoderm to get you through it.
Execution
We orchestrated a nationwide campaign, in both French and English, consisting of targeted digital pre-roll and driving :30 second TV spots to increase overall awareness amongst smokers interested in learning how to quit.
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