Cannes Lions
DROGA5, New York / KRAFT / 2011
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ATHENOS products – simple, respectful food made the right way – the Greek way.What better way to deliver this message than with real elderly Greek Grandmothers, more affectionately known as Yiayias.There’s just one small issue. Even though these adorable, aged ladies approve of the traditional taste and natural ingredients of ATHENOS Hummus and Yogurt, they don’t approve of much else in this modern world. And they’re not afraid to say it.As you’ll see, whether it’s your wardrobe, job or lifestyle, Yiayia is not a fan. Not a fan at all.
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