Cannes Lions
BBDO CANADA, Toronto / CANFUND / 2010
Overview
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Description
The television campaign aims to raise awareness and funding for the CAN Fund cause and to educate Canadians about the importance of providing both emotional and financial support to the athletes. Canadian athletes face a funding shortfall and CAN Fund helps to provide the answer by putting the funding directly into the hands of the athletes so that they can compete on a level playing field.
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