We created a limited edition coffee table book containing 22 illustrated stories of confidence and distributed it to PR initiatives (building much-needed media recognition for the athletes).The collection of illustrated stories then spun out into art exhibitions in galleries Europe-wide and in Nike Town London.Five of the stories became animated content films seeded across the web along with banners which drove women to nikewomen.com to find clothing, training regimes to suit, and the rest of the 22 stories made interactive.

Facebook and Bebo groups gave women a chance to join together to show their support.Finally, events invited women to stand up and be counted and become part of the campaign.Results: Girls across Europe have embraced "Here I Am" as their personal mantra and have become ambassadors for the brand.