Cannes Lions
SAVAGLIO\TBWA, Buenos Aires / NEW SAN / 2007
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During summer time it’s normal for some neighboyrhoods in Argentina to have their electrical service interrupted. ATMA's request was to produce an idea to publish in online newspapers. The brief was on the dangers of the interruption of electrical services and the need of a renewed conscience on the use of emergency lights. The solution was to create a completely black banner and use the icon of the Internet click hand. As it moved around the dark space it kept throwing down everything around it, breaking things and banging against them. It closed with 'Darkness is dangerous'.
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