We decided to draw a line in the sand and be an institution to start taking positive action to progress Australia. The first step towards progressing together in any partnership is listening, so we asked Australians’ their opinions on the challenges we faced at an individual and national level.

In a first-of-its-kind use of an ATM network, CommBank asked customers the big societal questions that matter to all of us. Australians also had the opportunity to answer these questions on NetBank and can.com.au.

This formed the basis of a national conversation about the challenges we faced as individuals and society, and how we could create new paths forward together. Results were shared through DOOH and can.com.au giving people a snapshot of the national sentiment. These results helped create new opportunities and guide existing initiatives to drive new ways forward and action for Australians.

The idea was launched at over 4000 ATM’s across Australia. As people withdrew money, they could answer a question with a simple yes or no answer. A series of questions focused on social and cultural issues including the housing market, our kids' education, business innovation, agriculture, aging population, and equality in society.

We then invited people to lend their voice via an integrated national campaign in film, outdoor, social and direct. As Australians responded, the results were shared live across integrated channels, and used by CommBank to create new products and advice unique to people around Australia.

The idea has transformed CommBank’s ATM network into a whole new platform to collect data across the country:

- The idea was activated at over 4,000 ATM’s around Australia

- 19.3% response rate

- Over 1.2 million interactions to date

- The idea is now an ongoing platform for CommBank to listen to Australians on important issues, and use the data to guide initiatives, new products and advice.