Use a well-known icon that's known for its stickiness and literally give invited guests a taste of what's to come at the Audi QDE workshops. A special wrapper highlighting the USP of quattro was created and used to wrap normal sticks of chewing gum. This was then mailed out to guests.

All invited guests responded positively. The feedback was good with guests commenting on the unusual use of chewing gum to describe quattro technology. So overwhelmed was the client that 2,000 extra sticks of this special chewing gum were made available to participants on the days of the workshops as refreshment, instead of the normal sweets. We were pleasantly surprised when the Traffic Police who were also invited to attend commented positively.NOTE: Chewing gum is illegal for sale in Singapore BUT IT IS NOT illegal to consume it.