Cannes Lions
BBH, London / AUDI / 2012
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Description
The commercial for the Audi A1 enlarges small features of the car in a way that draws attention to their beauty and performance. Features such as a Bose speaker, LED headlight and S-tronic gearbox are presented on a large scale within a series of installations demonstrating that the A1 is a small car with big car technology.
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