Cannes Lions

AUDI A3

BEDESCHIFILM, Milan / VOLKSWAGEN / 2011

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Description

Reality perception changes when datum points change. And Audi A3, thanks to its TFSI engine, is the new datum point to estimate distances and time to reach them. Audi A3 is the cause of "disease" that afflicts the spot hero, tormented by an incomprehensible disability in calculating distances in his daily life. Only driving his Audi, he gets the situation back in control.

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