Cannes Lions

AUDI A3

DDB ESPAÑA , Barcelona / VAESA / 2010

Overview

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Overview

Description

A new machine called Virtual A3 can reproduce with absolute fidelity what a driver feels driving an Audi A3. The same sensation of security, of sportivness,of control. One may choose the landscape, the road, the driving companion. But reality will always be better than a virtual world. Virtual or real? You choose.

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