A campaign that mentions no prices, but uses camouflage. This gave those interested in the car the option of perusing the special offers at ease, without having the people around them knowing what they were reading, or how competitively priced these Audis are. This was expressed in the radio commercials (which referred to the camouflage sites) in a brochure with a camouflage cover, and in dealer ads in dailies that listed the price information in mini ads outside the main ad.

A3 and A4 sales rose to an index of 109. A total of 108,000 visitors went to the camouflage sites. 52% of them used the link to the Audi site to get more information. The average visit time on this site was 5 minutes. Dealers ordered 45,000 brochures to send to prospects.