Cannes Lions

AUDI A8

SCHMIDHUBER+PARTNER, Munchen / AUDI / 2011

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Overview

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Credits

OVERVIEW

Description

An emotional and subtle staging of the Audi A8 as an image icon in an ideal surrounding for dealers and importers.

Execution

Emotionalising at the Raventos winery: “The Art of Progress” as objets d’art. Delivering facts at the exhibition A8 lab, and proving facts on the Fast Track race course: “Vorsprung durch Technik”, the German motto adorns the valley in 5 meters high Hollywood-style lettering, stretching over a length of 100 meters, branding the whole valley while at the same time harmoniously fitting. A silver beam encased in white conveys the dynamics of the race course into an architectural language. Evening: The “Liquid Lounge” under a 45 meters high dome with floating “water drops”. Day two: The 3dimensional multimedia Product show.

Outcome

Client feedback: "A benchmark Dealerdrive! Emotional, informative and perfect translation of the brand and product values . Not only through logos and taglines, but also through the use of the specific features of the locations, which have been incorporated and neatly connected to the brand, instead of simply placing the brand on top. The dealerdrive has created a real added value."

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