Audi is an aspirational brand but the expense of the vehicle can be a barrier to purchase. Audi’s Certified Pre-Owned (CPO) programme bridges this gap by giving people who are purchasing a less expensive vehicle the option to buy an Audi. A secondary audience is people who are aware of the value of a pre-owned vehicle but don’t realise what's involved in Audi's certification process. These PointRoll ads were designed to show both audiences that the vehicles in the Audi CPO programme are inspected to a higher standard and represent a great opportunity to drive a real luxury vehicle.