Cannes Lions

Audi "Desolation"

VENABLES BELL & PARTNERS, San Francisco / AUDI / 2017







In 2016, Audi launched the fastest production car in their history. The 205-mph R8 supercar. To celebrate the milestone, we set out to create the ultimate high-performance fantasy for all those who truly live to drive.

For a car with no real rational reason to exist, we imagined a world beyond traffic lights, speed limits and congestion. Where speed is a way of life, and even the morning coffee run can be a dramatic adventure.

‘Desolation’, featured an ordinary family who literally built their lives around their car. The fact that we also made the same house and car available to book on Airbnb was just the icing on the land-speed cake.

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