It was necessary to develop an installation to highlight the diversity and numerous uses of the new Audi Q3 SUV (sport utility vehicle) for its launch in Barcelona.

Variety: The 14m high ‘Qube3’ reflected the streets, buildings and passers-by in its facades, allowing it to merge with its surroundings. It created new images and interconnected a variety of different perspectives to illustrate the versatility of the vehicle.Space:The mirrored interior showed the visitor's reflection as well as the Audi Q3, parked on a rotating platform in the middle of the room, an infinite number of times. The media displayed through the semi-transparent mirror walls created a unique spatial experience.Design:The overall aesthetic impression allowed visitors to experience the design in a comprehensive way.

The presentation of the Audi Qube3 in Barcelona was so successful that subsequent exhibitions were organised in other European cities (Paris, Munich) in the following months.