The very use of tissue paper shows the car inside for the first time, and allows the reader to take the driver's point of view. The reader can at once imagine driving a Q7, living the first driving experience of the car and finding out its main distinguishing performances.

Just a single campaign has obtained a great echo which has been reflecting positively on the waiting for Q7. This teaser set the first stone for the success of Q7 advance sales. The interest in Audi SUV has been witnessed by the numerous contacts on the Q7 web site.