The key challenge was to create a campaign that stood out amongst the brand’s many 4x4 competitors and their advertising, while communicating the scope of Quattro’s ability to take its drivers further.

We created a campaign that encompassed adventurous destinations from around the world in a single visual. Using original stamps from all over the world as pieces of a bigger picture, we crafted visuals that invite Quattro drivers to explore more with their vehicles – welcoming them to the world of Quattro.

The posters were placed in showrooms and other Audi dealerships, raising customer awareness and impressions of Audi as more than just a day-to-day car.