Create an owner confirmation piece that proves that the owner made the right decision. Create a book that not only showcases the car itself but sells the dream of owning the car.

We arrived at the final design of this book keeping in mind that we were selling the dream of owning the R8, not just the car itself. Much like the car, the piece itself is unlike anything else in its class. It showcases the Audi R8 utilizing varying printing techniques not typically found in the car segment. Printed on uncoated stock in mostly a black and white palette. Gilded edges. French folds. As the car demonstrates what's possible in design, fabrication, power and handling, the book embodies this spirit.

Only 4,000 total R8 Books were printed and only 3 were sent to each R8-certified dealers of which there are only 200 in the country. While it is difficult to track the direct impact this book had in correlation to sales, it certainly made an impact on those buyers who were serious about purchasing the illustrious Audi R8.