Cannes Lions

AUDI ROADJET

ELEPHANT SEVEN HAMBURG, Hamburg / AUDI / 2006

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The Audi Roadjet Concept celebrated its premiere at the Detroit motor show 2006. The launch of the study, which focuses on comfort and functionality, was accompanied by a Webspecial in six languages. The Audi Roadjet's all new space concept is reflected in the spaciously designed menus. The site is divided into five main sections, with each click offering the user an insight into the concept with its adaptable interior designed to maximise well-being during travel, and innovations in terms of the engine and car-to-car communication. Stills are given a sense of dynamism by the interactive screen and sound design.

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