Cannes Lions

AUDI RS7 VS SMS

ALMAPBBDO, Sao Paulo / AUDI / 2015

Film
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Description

To show how fast is an Audi RS 7 we made a real competition with this car versus something very common and known today: a SMS. The film shows this real experiment showing, side by side, the Audi RS 7 and one guy with a cell phone. When the guy sends the SMS, the Audi accelerates. Then it shows that it can even be very fast and reach 100 km/h in 3.9 seconds.

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