This banner is part of a teaser campaign to launch the new Audi S5 in South Africa. It starts with a blurred background, but when the user runs their mouse over the banner, the image freezes to mimic the awesome braking power of the Audi S5 – 100 – 0km in 2.7 seconds. The banners were featured on popular car-interest and car review websites, with a link through to the Audi SA Home Page. They generated significant anticipation of the arrival of the Audi S5 and created a 300% increase in the number of hits on the Audi website.