Cannes Lions

AUDI S7

kempertrautmann, Hamburg / AUDI / 2012

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Description

It is a fascinating new technology that makes this film's beauty: The Audi S7 with cylinder on demand technology decides independently between 8 or 4 of the V8 TFSI® engine’s cylinders – as the driving situation requires. From this, we created a subtle and playful arrangement of graphic design, music and the new Audi S7.

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