Cannes Lions
APEX BBDO, San Salvador / AUDI / 2017
Overview
Entries
Credits
Description
We put Audi Matrix LED Lights, no in their cars but at the disposal of the people. We took out the lights with Audi Matrix LED Technology from the cars and installed them in the city light poles and then we placed them in roads with the highest rate of people that have been run over by a car
Execution
We took out the lights with Audi Matrix LED Technology from the cars and installed them in the city light poles and then we placed them in roads with the highest rate of people that have been run over by a car
Outcome
Demonstrating people that Audi Matrix Led can safe lives we persuaded to futures buyers of Audi that our lights offers a new level of safety.
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