RAZORFISH, Berlin / AUDI / 2016
Audi piloted driving ushers a new era of driving. Our task: emphasize on the fun of the technology to excite the online community with original and surprising content
Goals // Ziele
[English] The aim was to create an extraordinary film with a social born insight that will fascinate Audi followers around the globe and shine a new light on the magic of the piloted driving technology.
Zielgruppe // Target group
[English] This is a digital first film with an social born insight that is aimed at everyone that enjoys the online culture.
Idea, Strategy, Solution // Idee, Strategie, Umsetzung
[English] We teamed up with the most controversial character of our time: The T-Rex. Once the most feared animal on the planet, he became a laughing stock on social media. His tiny arms made him the perfect Meme. So Audi will revive his zest for life
LEXUS INTERNATIONAL, Tokyo