We are revitalising the brand DNA with its original strength and are making its new orientation tangible on as many levels as possible: through content, visuals and music. Applying visually powerful symbolism that makes its point without sounding preachy: the tilted effect. To show that the world is out of balance, all the people are on a slant. That's why we paid special attention during casting to ensure that the world is depicted as it is: as diverse as possible. With the additional proviso that Audi as a brand has to rejuvenate noticeably without losing the existing older target group and still doing justice to the premium claim.