The unique idea of launching a TV commercial in 4DX for the first time in Russia was especially relevant for the TT launch: the new car introduced the brand new technological development.

We decided to use the innovative 4DX technology and create an extraordinary customer experience that is much more than advertising but almost a real test-drive. Just better.

- It is for the first time in Russia - use of an innovative premium format 4DX in advertising and communication with the audience.

- More than 70K people participated in the experience.

- Given the niche nature of Audi TT market, this activation served as a great amplification tool for the main campaign.

- The news about the new Audi TT launch spread across foreign and local media such as Theinspiration, Creativereview, Audinewscast, Marketeer, Adindex, Advertology and many others.