Our brief was to take the concept 'the thrill of pure design' and move into a diverse range of mediums for the launch of the new Audi TT. Taking our cue from the tv ad (whereby mechanical body parts were beautifully illustrated and animated), we went one step further, and created A MICROSITE made up of an entire body of parts. We also created a tongue-in-cheek VIRAL AD (which poked fun at the original tv ad), a provacotive ONLINE BANNER, and two innovative POSTERS.

The microsite and online banner were launched first, on the Audi South Africa site (in end January 2007). A few weeks later, the viral ad followed (posted on www.youtube.com), and finally, the posters ran in Audi Dealerships.