Configurations created in various Audi websites and apps can be stored in WALLET, an app that is popular for managing boarding passes. WALLET is preinstalled on all iPhones, and requires no login.

Configurations are stored as cards, containing an image, price, engine details and options.

By integrating WALLET into its digital ecosystem, Audi offers its customers a new way to share configurations with their family, friends, and the local Audi dealer.

Building on familiar usage patterns such as managing boarding passes, WALLET now becomes a place for storing and displaying configurations. This application is unique in the auto industry.

The initial step comprised the setup of the backend systems necessary to create the WALLET format, and the integration of WALLET into the German website audi.de. Since 2016, Audi's customers can save configurations to WALLET. Rollout to other platforms continues throughout 2017.

Currently, between 1.500 to 2.000 configurations per month are saved to WALLET by Audi's customers.