Eurobest
VOSKHOD, Ekaterinburg / URAL MUSIC NIGHT / 2016
Overview
Entries
Credits
Background
A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1,5 million people.
Description
A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1,5 million people.
We created a street art that can be heard using official festival app MusicNight.
The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis.
The app captures on special marks and converts everything between them into sound.
We found an old wooden fence and a cracked wall. Street-art adds vivid color and sound to the urban reality, camouflages its industrial dreariness.
More than 200 000 people visited the festival.
Execution
We found an old wooden fence and a cracked wall. Street-art adds vivid color and sound to the urban reality, camouflages its industrial dreariness.
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