Cannes Lions

AUDIO BOOKS

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / GLOBO TV / 2010

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Overview

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Credits

Overview

Description

O Globo newspaper wanted to promote its new collection of Audio books to its readers.

Execution

The most important thing was to characterise the bookmark so it would be immediately recognised as a dialogue balloon. To accomplish this we made the layout as close as it is drawn in comic books - white, with a black line around it.

Outcome

O Globo’s Audiobook collection was a big success, bringing the newspaper even closer to its readers. To this day, O Globo still receives requests for more bookmarks.

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12 items

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