Pushing the use of audio as an instrument to navigate the web, opening a new way to express all the potential of an alternative use of search through pointer and sfx. AudioSearchEngine is a web project targeted on creating a new audio interactive web navigation toolset through the simple use of the world renown "warm/cold" game. The sound using warm/cold tied to pointer movements changes, directing the user to a hidden banner, in this case toward the Eccetera logo, until it’s revealed. Eccetera launched online the AudioSearchEngine a few seconds after the Production company of the year award was announced in order to show the Radio festival winners credits in a disrupting and creative way.

www.audiosearchengine.it

3000 Italian advertising people were targeted on LaShortlist blog . Through AudioSearchEngine and it’s revolutionary way of addressing users in a playful way, 1054 (more than 30%) accessed in 3 hours without any other media communication.Eccetera target perception moved to an “ audio research company” toward digital media, maintaining the image of radio award winning production company. Practical results as application of AudioSearchEngine (patented) with same or others sfx were immediate: from media companies for banner applications, advertising agencies for web products gaming contents and online publications for emphasize news or blogs.