Cannes Lions

AUDIOBOOKS

Y&R, Singapore / PENGUIN BOOKS / 2011

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Overview

Entries

Credits

OVERVIEW

Description

The client wanted a sales idea to promote their range of audiobooks to book readers.

Execution

People generally use bookmarks to remind themselves the page they last read. So we created one with the symbol for 'pause' found on audio equipment to graphically remind them that Penguin also has a range of audiobooks. These bookmarks were given away with every book purchased.

Outcome

The promotion is still in progress and the final sales results are still being tabulated, but enquiries for titles available on Penguin Audiobooks has increased.

Similar Campaigns

12 items

1 Cannes Lions Award
SAFETY HACKS

TBWA\HAKUHODO INC., Tokyo

SAFETY HACKS

2018, NHK

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