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Auktyon On The Sun

GREAT ADVERTISING GROUP, St. Petersburg / AUKTYON BAND / 2017

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Overview

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Credits

Overview

Background

AUKTYON is a Russian cult underground rock group.

35 years on stage, millions of fans, but almost no young people among them. In 2016 the group released the new album ON THE SUN.

To make the release an event of the Russian music scene and draw attention from young audiences, we developed an original mechanic.

Execution

The app allows to listen to all the new tracks, pre-order electronic and physical copies of the new album and find out the live dates of the first concerts in support of the album.

The cover was printed with special photochromic ink. The artwork appears only ON THE SUN and vanishes when in the shade.

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AuktYon On The Sun

GREAT ADVERTISING GROUP, St. petersburg

AuktYon On The Sun

2018, AUKTYON BAND

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