We conducted a nationally representative survey to find Australia’s top ten favourite songs of all time. We then challenged the Idol audience to guess the order for their chance to win $50,000.

We released a clue on Australian Idol each week to help our audience solve the puzzle and another in NW magazine. There was also the opportunity to receive the clues direct to your mobile.The ‘Australia’s Most Loved Songs’ promotion was brought to life on the show and each of the Idols told us what they thought the number one song would be. They also discussed their personal favourites on the website.

When it finally came to revealing the order of the top ten and the ultimate winner of the major cash prize, the Australian Idols and judges sang each song in an entertaining 10 to 1 countdown.

Transformed the sponsorship for consumers...•Number 1 sponsor in 2008, 43% higher than any other brand mentioned. •61% of 16-39 year olds who watched Idol regularly agreed ‘McDonald’s is a brand for people like me’, against 53% of total 16-39’s. •Year on year sales increased by over 16%.…and client:“…we really had a job to do, to use this property more effectively... linking it more directly to our brand, being more focused, and truly engaging the viewers...You have totally delivered on these objectives, with seamless integration and outstanding results...”National Media & Sponsorship Manager, McDonald’s.