Tennis isn’t a team sport – people come to watch the stars. And at the Australian Open in 2012, there was no bigger star in the game then men’s world number one, Novak Djokovic. Particularly after a season in which he had won 3 grand slams on three different surfaces. We decided to get Melbourne residents excited to come and see Djokovic play live by acknowledging his remarkable recent run of form. So we retooled rotating outdoor posters at to innovatively demonstrate his achievements.

The tournament figures for 2012 smashed all previous records for the event. 686,006 people attended the event, a 4.91% increase on next best year’s figures. This included 80,649 people on the middle Saturday of the event – a record daily attendance figure at any Grand Slam tennis event, ever.