In casting, the director focused on a level authenticity worthy of your favourite streaming service. Every character is fully fleshed out, and delivers a completely believable performance. Casting searched for faces not seen in ads before, street-casting some roles, while also drawing on theatre and classically-trained actors. For the sportspeople roles, professional athletes from the actual disciplines were cast. We also needed to evoke the feeling of traversing Australia in 3 minutes, so the casting process also focused on variety and contrast.

‘Sport is our sport’ centres around a raucous debate about ‘what is Australia’s national sport?’ It’s a grand slam of an argument that springs between different sports and punters. From soccer to cane toad racing to the bingo table, showing the versatility of what TAB has to offer. The comedic spot captures Australian’s from all walks of life arguing about what is the true answer…