Cannes Lions
PKP BBDO, Vienna / KURIER / 2009
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Overview
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The campaign started on billboards and in print, followed by TV and radio spots, with the key visual of a game everybody knows: It's called - Mensch ärgere dich nicht - (don't get angry, man) in UK LUDO.The pawns of the game in the colors of each party show the faces of the political candidates.
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