We designed two posters with an aligned objective to present the feelings and core elements in traditionally “perfect” soup to the public: the seasoned pottery pot, selected raw materials, and local kitchen environment. By comparing the SoupDaren cup lid to a pottery pot cover, we are creating a scenario that when you open up the lid of SoupDaren, you are also uncovering a pot, and faced with a pot of deliberately stewed noodle soup in a authentic kitchen.

We designed two local kitchen aiming at the two featured flavors - Japanese tonkotsu ramen and Korean spicy beef noodles.

In the processing, we put a great deal of time to study how to make a bowl of authentic soup noodles, what kind of Ingredients do we need and what kind of atmosphere do we need. In the frame, every element can deliver the message of authentic taste.

Of course, the most powerful design in the frame is we compare the SoupDaren cup lid to a pottery pot cover to indicate the authentic taste.

And we completed the work by CG technique finally.

The impression of authentic taste can shape and deliver to consumer and can make consumer feel touched. Maybe we are the first to create an authentic atmosphere for cup noodles industry.