The Sears Auto Center campaign encouraged Hispanic motorists to bring their cars in for service. Hispanics take pride in ensuring their household vehicles are functioning properly because their vehicles are the primary means of transportation for their entire family. Vehicles are also their biggest investment; therefore, it is imperative to have trusted experts maintaining them. But, despite the vehicles’ importance, Hispanics tend to get caught up in their day-to-day activities and postpone their vehicles’ routine maintenance. The "what happens if..." showcases the potential consequences of procrastination and conveys the urgency for the motorists to seek the Sears Auto Center.