Cannes Lions

AUTO FINANCING

SERVICEPLAN GRUPPE, Munchen / BMW / 2004

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Innovative and eye-catching advertising vehicle that supports the brand and the USP of the product. The USP is picked up again in the advertisement: pop-up pushes the browser page down. Once the advert has finished the browser regains its former position. The advert takes the user to a page on which he can work out his instalments.

Target: branding and new customers. Professionals between 25 and 45 with a net household income of 2,500euros plus/per month; they have an affinity for technology, value emotional and economic independence and take pleasure in consuming.

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