Cannes Lions

AUTODRY CAR CLEANING PRODUCT

GREY WORLDWIDE, Toronto / PROCTER & GAMBLE / 2004

Film

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Overview

Description

The classic “High Noon” showdown between the “White hat” and the “Black hat”. This time the protagonists aren’t gunfighters, they’re cars. Carwash Technology represented by a white muscle car, takes on Automotive Technology represented by a black race-car.

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