Cannes Lions

AUTOMOBILE

LEW'LARA\TBWA, Sao Paulo / NISSAN / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

People are used to go to gas stations to refuel their cars. We wanted to break this common sense by linking car refueling to a power socket like the ones you've got home. So we shaped it like Nissan Leaf and productized it by putting it on the shelves of home centers and stores where this kind of product is usually available.

Outcome

We cannot quantify results yet as the the promotion has just began.

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