Cannes Lions
LEW'LARA\TBWA, Sao Paulo / NISSAN / 2011
Overview
Entries
Credits
Execution
People are used to go to gas stations to refuel their cars. We wanted to break this common sense by linking car refueling to a power socket like the ones you've got home. So we shaped it like Nissan Leaf and productized it by putting it on the shelves of home centers and stores where this kind of product is usually available.
Outcome
We cannot quantify results yet as the the promotion has just began.
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